Traditional retailers of everyday durable goods are now often perceived as relics of the past, with change being an inevitability.
This trend has not gone unnoticed, and Hong Liang Electrical Enterprise (since 2000) has taken significant strides to navigate the challenges of today’s business landscape.
A pivotal milestone was the transition from a sole proprietorship to a Private Limited Company, leading to the incorporation of HLE Appliances Pte Ltd ("HLE") in June 2022.
Since that time, HLE has broadened its business model to include B2B, B2C, online sales, direct sourcing, direct distribution, and more.
Building on this momentum, HLE proudly announces its selection by MD(Singapore) Consumer Product Company Pte Ltd as their first Premier Retailer, tasked with establishing an exclusive Midea/Toshiba showroom in Singapore, which became operational in September 2024.
Shop with Confidence
Excellence Service
Exceptional customer service is at the heart of our business. Our knowledgeable and friendly staff are dedicated to creating a welcoming atmosphere that enhances your shopping experience. With a diverse selection of products, we serve as your convenient one-stop shop for all household electrical appliances.
Strong Reputation
We have built a strong reputation over the years, fostering trust among our customers. Our comprehensive after-sales support, including warranties and repairs, ensures your appliances continue to perform at their best.
